Following The Great American Takeout, an event to support local restaurant businesses during the pandemic, The Great American Pizza Party is a nationwide pizza party event that's encouraging people to extend support to their favorite local pizza restaurant. The April 17th event falls on a Friday, a day when many families, couples, friends and singles might ordinarily order themselves a pizza for a cozy night in.
The event is supported by restaurants like Marco's Pizza and Papa Murphy's Take 'N' Bake Pizza, and Rich Products is giving away a full-size arcade machine that's loaded with 60 games to one lucky pizza lover who participates in The Great American Pizza Party. After ordering pizza, people are encouraged to virtually share a slice of their pizza on social media with the event hashtags.
Quarantine Pizza Parties
The Great American Pizza Party Event Helps to Support Pizza Restaurants
Trend Themes
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Pizza Party Trend — The Great American Pizza Party encourages customers to extend support to their favorite local pizza restaurant, creating a potential trend for similar events in different food industries.
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Virtual Food Sharing Trend — With people being encouraged to share their pizzas virtually on social media, a trend of virtual food-sharing events with its own hashtags could emerge.
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Restaurant Support Trend — The Great American Takeout and Pizza Party have catalyzed a larger trend of events aimed at supporting local restaurants during the pandemic that could expand into other areas.
Industry Implications
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Food and Beverage Industry — The event is focused on supporting local pizza restaurants, creating an opportunity for other food and beverage industries to join in and create similar events.
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Gaming Industry — Rich Products' arcade machine giveaway presents an opportunity for other gaming industries to expand their customer base through similar collaborations with food events.
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Social Media Industry — The Great American Pizza Party's social media hashtag sharing could spark a rise in social media campaigns centered around supporting local businesses during the pandemic.