PiiPER is a bold new baking brand, designed to inspire younger generations to put down their phones and get creative in the kitchen with fun products like edible glitter dust, color sprays and buttercream frostings in-demand flavors. Rather than leaning on tradition or perfection, PiiPER is all about activating the next generation of bakers with products that support self-expression and scratch-baked flavor, and celebrate a little mess. "My teenage daughter loves to bake, and I kept noticing that nothing on the shelf matched how much fun she was having with it," said Co-Founder of PiiPER Matthew Biggins. "The best-tasting products were either expensive or time-consuming to make from scratch, and everything else looked like it was made in 1985."
PiiPER's debut buttercream frosting lineup, which includes Vanilla Vibes and Brownie Batter, will expand to include limited-time Pumpkin Chai, Candy Corn and Caramel Apple varieties at Target this fall.
Next-Gen Baking Brands
PiiPER Was Built to Inspire the Next Generation of Bakers
Trend Themes
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Youth-centric Baking — Brands that frame baking as playful self-expression are reshaping home kitchens into creative spaces for younger consumers.
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Decorative Dessert Tools — Edible glitter, color sprays and flavored frostings signal growth potential for accessible products that make bakery-style customization easier at home.
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Seasonal Flavor Drops — Limited-time varieties like Pumpkin Chai and Candy Corn create excitement around baking aisles through scarcity, novelty and social sharing appeal.
Industry Implications
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Baking Ingredients — Modernized frostings and decorating products are expanding the category beyond traditional staples toward expressive, convenience-led formats.
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Grocery Retail — Retailers can benefit from next-gen baking brands that attract younger shoppers with colorful packaging, trend-driven flavors and impulse-friendly launches.
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Consumer Packaged Goods — CPG companies have room to reinvent legacy categories by blending scratch-made taste cues with playful branding and accessible price points.