From bucket hats to streetwear, KFC has dabbled in the world of fashion before and its newest creation takes the form of the Picnic Polo, which allows the wearer to instantly create a picnic anywhere they please. The gingham print polo shirt is designed to quickly and easily convert into a blanket and even includes its own utensil holder. A large pocket on the Picnic Polo houses the picnic blanket extension of the shirt, helping to support the wildest whims for impromptu picnics.
KFC has created a variety of wacky merchandise in the last few years but this functional piece of fashion is branded as a solution for office conference rooms, summer concerts, airports and local rooftop bars.
Wearable Picnic Blankets
KFC's 'Picnic Polo' Instantly Helps to Set Up a Picnic Anywhere
Trend Themes
1. Functional Fashion - The trend of functional fashion is emerging, with clothing items that serve a practical purpose beyond just looking stylish.
2. Convertible Clothing - There is a growing trend of clothing that can be easily converted or transformed into other useful items.
3. Portable Accessories - Portable accessories that can be easily carried and used on-the-go are gaining popularity.
Industry Implications
1. Fashion - The fashion industry has the opportunity to innovate and incorporate functionality into clothing designs.
2. Outdoor Recreation - The outdoor recreation industry can capitalize on the trend of portable picnic accessories for customers who enjoy picnics and outdoor activities.
3. Hospitality & Events - The hospitality and events industry can explore the potential of functional fashion for events and venues, such as providing convertible picnic blankets for guests.