Häagen-Dazs will soon be launching a multi-sensory ice cream and photography pop-up in partnership with Bompas & Parr called 'My Exträordinary Life.'
The space will be decorated as an ice cream-inspired setting that references popular salted caramel and cookies and cream flavors. Guests who attend the pop-up are invited to take photos for Instagram to be entered in the #MyExtraordinaryLife competition. Winners from each session at the My Exträordinary Life pop-up will get the chance for their face to be 3D scanned and replicated on an ice cream bar dessert.
While many avid social media users are already enjoy taking great photos of their favorite products, brands are now offering incentives for taking and sharing beautifully composed photos, as well as workshops that teach consumers how to improve their photography skills.
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Trend Themes
1. Social Media Pop-ups - Brands are creating pop-up experiences that are designed for social media sharing, offering incentives and prizes for the best instagram posts.
2. Multi-sensory Marketing - Pop-up spaces that engage the senses, such as sight, smell and taste, are gaining popularity in a bid to create memorable experiences for customers.
3. Photo Skills Booster - Businesses that offer workshops and classes to improve photography skills are providing consumers with new and valuable knowledge.
Industry Implications
1. Hospitality - Hotels and restaurants are employing multi-sensory pop-ups to lure in customers and keep them coming back for more.
2. Food and Beverage - Food and drink brands are using visually appealing and shareable pop-up spaces to attract customers and generate social media buzz.
3. Fashion and Beauty - Fashion and beauty brands are using interactive pop-ups to create immersive experiences for consumers, encourage social media sharing and build brand loyalty.