Science World lured folks shopping in Vancouver B.C. into a free photo booth, ‘The Photo Booth of Doom,’ as part of a promotional stunt by ad firm, Rethink Communications.
Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects.
They did receive photos, images of their frightened faces on a sheet that read, "A photo of a scared person is enough to spread fear. We can explain."
Free passes to the Science World ‘Scream! The Science of Fear’ exhibit were included.
Frightening Photo Booths
'Photo Booth of Doom' Science World Promotion for Fear Exhibit
Trend Themes
1. Immersive Experiences - Disruptive innovation opportunity: Develop immersive photo booths that use technology to create interactive and unexpected experiences, enhancing customer engagement.
2. Experiential Marketing - Disruptive innovation opportunity: Use interactive photo booths as a marketing tool to create memorable experiences and generate buzz around a brand or event.
3. Psychological Marketing - Disruptive innovation opportunity: Explore the use of psychological triggers, such as fear, in marketing campaigns to evoke strong emotional responses and capture consumer attention.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Integrate interactive photo booths into event planning services, offering unique and engaging experiences for attendees.
2. Advertising - Disruptive innovation opportunity: Incorporate interactive photo booths into advertising campaigns, allowing brands to connect with consumers in a fun and memorable way.
3. Entertainment - Disruptive innovation opportunity: Collaborate with entertainment venues to create themed photo booths that enhance the overall visitor experience and drive customer loyalty.