In order to engage pet owners while they are away from home, retailer Pets at Home is setting up interactive posters inside of cinemas across the UK.
These posters allow pet lovers to virtually feed pets using a touchscreen, which provides entertainment, as well as informs of the 'My Pet Pals' workshop that Pets at Home runs to teach kids about the responsibilities that come with caring for an animal.
Movie-goers are able to enter their names on the digital poster in order to see themselves climb up the leaderboard. The stations also issue voucher codes that can be spent, along with location-specific directions to the nearest Pets at Home store. 38 cinemas with close proximity to the pet store have been chosen to host this campaign.
Interactive Pet Posters
This Digital Poster from 'Pets at Home' Engages Movie-Goers
Trend Themes
1. Interactive Touchscreen Engagement - The use of interactive touchscreens in advertising campaigns allows for a more engaging and immersive experience for consumers.
2. Gamification in Advertising - Incorporating game-like elements into advertising campaigns, such as leaderboards and rewards, can enhance consumer interaction and incentivize participation.
3. Location-based Marketing - Utilizing location-specific directions and voucher codes helps drive foot traffic to physical retail locations and enhances the overall customer experience.
Industry Implications
1. Retail - Interactive touchscreens and gamification techniques can be utilized by retailers to enhance in-store experiences and drive customer engagement.
2. Entertainment - Integrating interactive elements into movie theaters and entertainment venues can provide an added layer of engagement for audiences and generate new revenue streams.
3. Marketing and Advertising - Location-based marketing strategies, combined with gamification techniques, offer innovative ways for businesses to reach and connect with their target audience.