Fast fashion footwear brand EGO is known for a chic product range that is offered at an accessible price point -- its Poolside Perspex Platform in square peep toe is a statement piece that draws inspiration from early 2000s nostalgia.
Remixing the seasons shearling fad, the platform sandal is covered in towel-like terry material in a bubblegum pink shade that is reminiscent of styles worn by starlets like Paris Hilton. Made with a pink synthetic upper, the shoe boasts a transparent perspex platform in a matching bubblegum pink and stands on a 4.5" heel.
This fun summer sandal is a nostalgic statement piece that is perfect for poolside events or casual nights out. The shoe is affordable as an added bonus, offered at just under $20 during EGO's 2020 Black Friday promotion.
Terrycloth Poolside Sandals
EGO's Poolside Perspex Platform is a 2000s-Inspired Accessory
Trend Themes
1. Nostalgic Footwear - The resurgence of nostalgic footwear styles provides an opportunity for brands to reinvent classic designs with a contemporary twist.
2. Affordable Fashion - Offering stylish and on-trend products at affordable prices can create a bigger customer base and attract more sales for brands.
3. Transparent Accessories - Incorporating transparency into footwear or accessory designs can create a unique and innovative look that appeals to consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of nostalgic footwear by creating unique and affordable products for their customers.
2. Accessories - Opportunities exist for accessory brands to incorporate transparent materials into their product designs, providing a fresh take on classic styles.
3. Online Shopping - The rise of online shopping provides a platform for fast fashion brands to offer affordable and stylish products to a larger audience.