To support restaurants, bars and pubs across Sweden, Carlsberg is giving away 800 limited-edition personalized beer glasses. The beer glasses are being put up for auction on Sweden's largest auction site, which will be taking bids for just a little over a month.
Those who want a customized beer glass etched with their name can bid for a beer glass of their own, which is helpful for supporting local businesses and offering a unique keepsake of the times. As part of The Regular's Glass campaign, Carlsberg is pledging to match the total amount raised up to a million Swedish kronor, which will help to support all of the participating establishments.
Personalized Beer Glasses
Carlsberg is Auctioning 800 Customized Glasses to Support Pubs
Trend Themes
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Customized Merchandise — There is an opportunity for businesses to create unique and personalized merchandise to support local businesses and offer a keepsake of the times.
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Crowd-funding — Crowd-funding initiatives may become a popular means of supporting struggling businesses during difficult times.
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Corporate Social Responsibility — Companies can take up the mantle of corporate social responsibility by investing in initiatives that support struggling businesses and communities.
Industry Implications
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Beverage — Beverage companies can emulate Carlsberg's initiative to support local bars, restaurants, and pubs through customized merchandise.
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