Michael Maccari's Spring/Summer 2015 collection for Perry Ellis was showcased during New York Fashion Week. The sophisticated menswear collection boasted the brand's signature, preppy aesthetic and infused it with sporty accents that would appeal to the city dweller on-the-go.
So far, New York Fashion Week has been more about practicality and wearable design rather than drama and the latest Perry Ellis collection is no exception.
The brand's runway presentation was a revival of 90s yuppy styles that would appeal to American Psycho's Patrick Bateman but also featured unexpected looks that embodied an effortlessly cool aesthetic. In addition to its causal suits, the collection featured printed shorts, windbreakers and lightweight knits that were targeted toward the style-conscious urban dweller.
Urban Prepster Apprel
The Latest Perry Ellis Collection is Designed for the Elegant City Dweller
Trend Themes
1. Sporty Preppy Fashion - The fusion of preppy and sporty is a trend in fashion, offering an opportunity to showcase innovative designs that appeal to city dwellers.
2. Effortlessly Cool Aesthetic - Effortless cool is a trend in fashion, providing an opportunity for designers to create collections that embody a laidback and effortless sense of style.
3. 90s Yuppy Revival - The revival of 90s yuppy style in modern fashion presents an opportunity for designers to reinterpret classic styles in contemporary ways.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of Sporty preppy fashion, effortlessly cool aesthetic and 90s yuppy revival in the upcoming collections.
2. Retail Industry - The Retail industry can benefit from bringing back the 90s yuppy style and updated preppy style clothing.
3. Marketing Industry - The Marketing Industry can capitalize on the trend of sporty preppy fashion, by creating and highlighting products that transform practical fashion into stylish, athletic apparel.