There is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent of fashion designers' preliminary drawings.
Each tube and bottle of the practical beauty product is treated like a page from a stylista's sketchbook, executed with a hand-rendered quality complete with delicate pencil lines, textures and shading. The impossibly slender and exceptionally coiffed characters present on every label further suit the manner of that type of animation.
All of the attention is on the fabulous hair of these winsome women, addressing the impact that this product can have on limp locks. Percy and Reed Dry Shampoo packaging was conceived for those who care deeply about all aspects of fashion and endeavor to look glamorous at all times.
Illustrated Style Branding
Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
Trend Themes
1. Illustrated Style Branding - Opportunity for cosmetic brands to incorporate hand-drawn illustrations in packaging to appeal to fashion-forward consumers.
2. Fashion-inspired Packaging - Potential for beauty product packaging to resemble a stylista's sketchbook, creating a unique and elegant appeal.
3. Character-driven Design - Opportunity to use animated characters on product labels to enhance the overall brand experience and engage consumers.
Industry Implications
1. Cosmetics - Cosmetic brands can explore innovative packaging design to stand out in a saturated market.
2. Beauty - Beauty product companies can adopt fashion-inspired packaging to attract style-conscious consumers.
3. Fashion - Fashion brands can collaborate with beauty companies to create unique, illustrated packaging designs that resonate with their target audience.