This Pepsi Max ad asks consumers to create and submit a six second film to be put on a billboard. Pepsi Max wants to bring social media and outdoor advertising together by putting Vine videos on billboards across the U.K as part of their ‘Live For Now’ campaign.
With a mix of social content, short videos formats, real-time feeds and interactive outdoor spaces this socially interactive brand campaign is perfect for people to become involved in. The Pepsi Max ad is asking users to create an "unbelievable" Vine video for the chance to be features on a billboard that would been seen across the seven cities in the U.K. Competitors need to use the hashtag #livefornow in order to be eligible.
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