Pepsi has become a globally recognized brand, but the Pepsi bottle design has never really been able to compete with the classic, curvy glass Coca-Cola bottle. To give Pepsi a fresh new edge, O-I New Product Development and Innovation reimagined the bottle with a literal twist. These premium bottles for the classic version of Pepsi is simple, featuring an asymmetrical design that is just as aesthetically pleasing as it is practical—the bottle is designed to handle internal carbonation and vertical loads.
Since there's a huge market for Pepsi, the new bottle is made to have a cool, youthful appeal, as well as a nostalgia factor for those who used to enjoy the soda in their youth.
Twisted Soda Bottles
A New Pepsi Bottle Design Brings a New Look to the Classic Beverage
Trend Themes
1. Asymmetrical Beverage Bottles - Asymmetrical bottle designs create a unique aesthetic and practical appeal for beverages, potentially disrupting traditional bottle shapes.
2. Premium Beverage Packaging - Premium packaging for soft drinks adds value and uniqueness to the product, and appeals to younger and nostalgic markets.
3. Innovative Carbonation Handling - Innovative bottle designs that can handle internal carbonation and vertical loads offer disruptive opportunities for the beverage packaging industry.
Industry Implications
1. Beverage Packaging - Innovative and premium beverage packaging designs, such as asymmetrical bottles, could disrupt the traditional beverage packaging industry.
2. Soft Drink Industry - Incorporating premium and innovative soft drink packaging designs can appeal to younger and nostalgic markets, and potentially disrupt the soft drink industry.
3. Product Development and Innovation - Innovative carbonation handling features, such as those in the Twisted Soda Bottle, could disrupt and transform product development and innovation processes in the beverage packaging industry.