Like many services that allow consumers to place an order ahead of time, Tamoil gas stations in the Netherlands are now implementing MyOrder, which makes it possible for motorists to place orders and payments via a smartphone.
The system means that a user will be able to pay in advance while they are standing in front of a pump, which will automatically be unlocked when the transaction is successful. This is a convenient alternative to payments made at a counter or with a credit card at a pump.
As well as offering greater convenience to its customers, through this app, Tamoil is able to pick up insights on motorists, such as their spending habits, as well as where they refill and how frequently. With all of this data at its fingertips, Tamoil is also better equipped to provide loyalty incentives for top-spending customers.
Mobile Gas Station Payments
Tasmoil is Changing the Way People Pay at a Gas Station
Trend Themes
1. Mobile Gas Station Payments - Mobile payment technology for gas stations is becoming more common made possible through smartphone apps.
2. Data-driven Loyalty Programs - By collecting customer data through mobile payment apps, gas stations can offer more personalized loyalty rewards for top-spending customers.
3. Contactless Payments - Smarter and mobile methods of payment like MyOrder for gas stations serve as a safer solution amid COVID-19 concerns for customers who may be looking for contactless payment options.
Industry Implications
1. Oil and Gas - Oil and gas businesses can adapt mobile payment technology at gas stations to improve customer experience and gather insights on their spending habits.
2. Retail - Mobile payment technology similar to MyOrder can be implemented in the retail industry to improve the checkout process and capture customer data for personalized incentives.
3. Fintech - Fintech companies can partner with gas stations to create their own mobile payment apps and capitalize on the growing demand for contactless payment technology.