Paris Saint-Germain's enduring partnership with Michael Jordan's fashion brand is being celebrated with the unveiling of the French club's new fourth kit for the 2023-24 season. Beyond its distinctive burnished hue, the jersey showcases a graphic print inspired by the iconic Jordan elephant hide pattern.
The team will adopt the renowned pattern this season, previously featured on the dark grey third kit. The 2023-24 fourth kit boasts a sleek design with a crew-style collar and cuffs in black and navy, a black strip running from underarm to lower hem, and monotone crests and badges, creating a streamlined palette. This kit is set to be donned by both the men's and women's teams, with the latter premiering it in Champions League action against Ajax Amsterdam.
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Trend Themes
1. Collaborative Sports-fashion Partnerships - The enduring partnership between Paris Saint-Germain and Michael Jordan's fashion brand paves the way for more collaborative sports-fashion ventures.
2. Iconic Print Inspirations in Sports Apparel - The graphic print inspired by the iconic Jordan elephant hide pattern introduces a trend of incorporating recognizable designs into sports kits.
3. Gender-inclusive Sports Kit Designs - The 2023-24 fourth kit will be worn by both the men's and women's teams, highlighting a growing trend of gender inclusivity in sports apparel.
Industry Implications
1. Sports-fashion - The collaboration between Paris Saint-Germain and Michael Jordan's fashion brand exemplifies the intersection of sports and fashion industries.
2. Sports Apparel Design - The incorporation of iconic prints in sports kits presents an opportunity for disruptive innovation in sports apparel design.
3. Gender-inclusive Sports Apparel - The adoption of the 2023-24 fourth kit by both men's and women's teams highlights the demand for gender-inclusive designs in the sports apparel industry.