It was only a matter of time before Paris Hilton would launch a lingerie line. The Paris Hilton swimwear and lingerie collection for Spring 2010 includes “panties and bras, bikinis and cover-ups that flatter and enhance your assets.â€
Hilton also made an “enhanced†statement, stating how these bras will definitely give flat-chested girls the push they need (puns intended).
Click below to check out styles from Paris Hilton's clothing line.
Implications - Many consumers within today's society place a great emphasis on the ways in which they are perceived by their peers. Businesses who provide a wide range of products to enhance one's appearance will generate large profits amongst this group of consumers. Such individuals will be likely drawn to products that increase their confidence of themselves amongst others.
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
Trend Themes
1. Enhancement Products - Businesses who provide products to enhance one's appearance will be profitable among consumers who value perception.
2. Celebrity Endorsements - Celebrity-endorsed product lines like Paris Hilton's clothing collection can boost sales and create brand awareness.
3. Individualized Fashion - Consumers are increasingly seeking personalized and unique fashion options that suit their own personal style.
Industry Implications
1. Fashion - The fashion industry can benefit from creating enhancement products and celebrity-endorsed collections for consumers seeking personalized fashion options.
2. Beauty - The beauty industry can capitalize on the trend of consumer desire for personal enhancement and perception improvement.
3. Marketing - The marketing industry can leverage the influence of celebrity endorsements to create awareness and boost sales for brands and their products.