Cereal traditionally comes in a plastic bag inside a paper box, but this new paper-based cereal packaging is being launched by Kellogg's in partnership with Tesco in the UK to change this. The cereal packaging liner will see the plastic liner replaced with a paper one that can be recycled alongside the outer box. The trial could dictate how the brand moves forward with new packaging as it must adhere to certain characteristics to be a viable solution.
Kellogg's UK and Ireland Managing Director Chris Silcock spoke on the paper-based cereal packaging saying, "We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025. This important trial of fully paper cereal packaging ensures we have explored all our options. Ultimately, we would prefer plastic liners to be accepted in-home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative."
Recyclable Cereal Liner Packaging
Kellogg's is Trialling a Paper-Based Cereal Packaging with Tesco
Trend Themes
1. Paper-based Packaging - Opportunity for companies to lower their environmental impact by transitioning to recyclable paper-based packaging.
2. Sustainable Packaging - Businesses can appeal to consumers who prioritize sustainability by offering environmentally friendly packaging alternatives.
3. Innovative Packaging Solutions - There is a growing demand for businesses to develop creative and viable packaging options that are both practical and eco-friendly.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from transitioning to sustainable packaging measures to reduce plastic waste.
2. Retail - Retailers can introduce more eco-friendly packaging options to their customers as part of their sustainability efforts.
3. Packaging Manufacturing - There is a potential growth opportunity for packaging manufacturing companies to develop innovative solutions that meet the demand for sustainable packaging.