Being sustainable has never been easier thanks to brands like Pantee, who are making bras and underwear out of deadstock tees, which would have otherwise been thrown away. In 2021, it's important for brands to align themselves with environmental causes as conscious consumers demand more accountability.
Those shopping with Pantee can do so guilt-free knowing they're not adding to fast fashion waste. In a press release, co-founder Amanda McCourt notes that "When we learned about the number of garments going to waste each year, we just had to do something about it". As a result, consumers can shop the line for all of the basics and undergarments needs, including bras, underwear, a bralette and more.
Deadstock-Made Undergarment Lines
Pantee Makes Bras and Underwear Out of Old Shirts
Trend Themes
1. Deadstock-made Undergarment Lines - Transforming deadstock fashion into sustainable undergarments is a disruptive innovation opportunity that aligns with eco-conscious consumers in the fashion industry.
2. Sustainable Basics - Creating sustainable clothing basics turns an environmental cause into a profitable trend in the fashion industry.
3. Circular Fashion Economy - Incorporating circular fashion practices including deadstock utilization creates innovation opportunities for responsible fashion production and waste reduction.
Industry Implications
1. Fashion - The fashion industry can disrupt unsustainable practices and appeal to eco-conscious consumers by integrating deadstock utilization and sustainable clothing basics.
2. Sustainability - Incorporating circular fashion principles like deadstock utilization for creating sustainable clothing lines creates innovation opportunities and economic growth within the sustainability industry.
3. Retail - The retail industry can explore eco-conscious consumer demands and align business values with environmental causes through offering sustainable clothing lines that include deadstock utilization.