With the launch of its Oven Baked Crunchy Feast, The Pack is introducing the first nutritionally complete oven-baked dog food with a dried, plant-based formula. This first-of-its-kind meal for dogs is packed with fruits and veggies, as well as plant-powered proteins and other essential nutrients. To top it off, the formula also includes fermented rye, which supports a healthy microbiome.
Before the launch of this oven-baked vegan dried dog food, the brand conducted home feeding trials to see how its recipe would fare against meat-based market leaders. 10 dogs were fed Oven Baked Crunchy Feast for two days and the amount eaten by the dogs was 78%, compared to 28% of the chicken kibble placed side-by-side—and 10% of dogs exclusively chose to eat the plant-based dried food.
Oven-Baked Dog Foods
The Pack Creates First Nutritionally Complete Oven-baked Vegan Dried Dog Food
Trend Themes
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Oven-baked Dog Foods — The Pack introduces the first nutritionally complete oven-baked dog food with a dried, plant-based formula.
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Plant-powered Proteins — Oven Baked Crunchy Feast is packed with plant-powered proteins and essential nutrients.
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Fermented Rye — The formula includes fermented rye, which supports a healthy microbiome.
Industry Implications
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Pet Food — The launch of oven-baked dog foods opens up opportunities for pet food manufacturers to create innovative, plant-based options for dogs.
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Animal Nutrition — The use of plant-powered proteins in dog food presents disruptive innovation opportunities in the animal nutrition industry.
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Natural Ingredients — The inclusion of fermented rye in dog food formulations creates opportunities for the natural ingredients industry to develop innovative products.