An image is not necessary when branding a product, but it can help significantly to catch consumers' eyes. Ouzo Thoukis packaging displays a really clever illustration that symbolizes the root of the product and the spirit of it as well.
George Tzavaras and Marios Karystios are responsible for the pretty and pure brand identity of master distiller Thoukis Kiprianou's original 1929 formula. The alcoholic beverage itself keeps to the "true-to-botanicals experience," so the designers made a point to do the same with the label.
The pimpinella anisum, or the anise plant, is the primary ingredient in the clear liquor's recipe. Ouzo Thoukis packaging features an adorable illustration of this iconic species, complete with a slender stalk, spreading arms and fluffy seed heads escaping with the wind.
Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
Trend Themes
1. Minimalistic Packaging - Opportunity for brands to create eye-catching packaging through clever and minimalistic illustrations.
2. Natural Branding - Brands can express the essence of their natural products through visually appealing and symbolic illustrations.
3. Authentic Product Storytelling - Using packaging illustrations to tell the story of the product's origin and ingredients, creating a sense of authenticity.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can leverage clever packaging illustrations to differentiate their products and appeal to consumers.
2. Food and Beverage Packaging - Opportunity for food and beverage brands to enhance their packaging designs with visually appealing and symbolic illustrations.
3. Art and Design - Brands and designers can collaborate to create unique and artistic packaging illustrations that captivate consumers.