Outdoor Poetry by Ferm Living boasts warm neutral colorways reminding consumers of brighter days ahead. In 2020, most consumers spent an unexpected amount of time indoors, offering an opportunity to think critically about the space, and whether or not its design optimizes functionalist and joy.
Ferm Living challenges consumers to re-think what they're space can be, often dropping dreamy pieces that are both subtle and a statement. The Outdoor Poetry line is no exception, serving up everything from chairs to accessories. Some of the standouts from the line include lounge chairs with matching stools that arrive in neutral hues of cream or olive. Other items include the 'Verso' jug, which can serve as decor or store plants.
Dreamy Outdoor Furniture Lines
Outdoor Poetry by Ferm Living Boasts Neutral and Warm Tones
Trend Themes
1. Outdoor Inspiration - The rise of outdoor living spaces is driving demand for high-quality, aesthetically pleasing outdoor furniture that inspires relaxation and creativity.
2. Neutral Colors - Neutral colorways in outdoor furniture lines are a trend that offers a calming aesthetic and complements a variety of outdoor spaces.
3. Multi-functional Design - Furniture lines with multi-functional design features, such as storage or convertible pieces, offer a solution for smaller outdoor spaces and provide added convenience.
Industry Implications
1. Outdoor Furniture Design - Companies that specialize in creating innovative outdoor furniture designs have an opportunity to capitalize on the trend towards more comfortable and aesthetically-pleasing outdoor living spaces.
2. Home and Garden Retail - Retailers specializing in home and garden products can benefit from incorporating chic and comfortable outdoor furniture designs into their inventory to appeal to consumers who are spending more time at home.
3. Sustainable Outdoor Living Products - There is a growing demand for sustainably-produced outdoor furniture and home products, providing an opportunity for companies to offer eco-friendly options in the outdoor living space.