'Origin Story: Ontario Grapes' is the third installment in The Chase's Origin Story campaign series. The video aims to educate the restaurant's patrons about the inspiration behind its new seasonal menus while giving local farmers and food suppliers a platform to promote their businesses.
The latest Origin Story spotlight is on Warner's Farm in Beamsville, Ontario. Located 97 km away from Downtown Toronto's The Chase, the farm prides itself on cultivating high-quality grapes. The fruits are featured in a signature menu by Chef Taylor McMeekin who spotlights Coronation, Concord, Niagara White, and Fredonia grape varieties.
The Chase's new campaign series drives home that "we are often disconnected from the places, people and networks behind what's on our plates" and aims to bridge this gap by celebrating the unique stories behind each of its inventive menu items.
Narrative Restaurant Campaigns
The Chase's 'Origin Story' Series Details How Menus Come to Life
Trend Themes
1. Origin Story Campaigns - Restaurants can create origin story campaigns to educate customers about the inspiration behind their menus while promoting local farms and suppliers.
2. Celebrating Local Ingredients - More restaurants can highlight the unique stories and origins of local ingredients to create a deeper connection with customers and support local farmers and suppliers.
3. Virtual Farm Tours - Restaurants can offer virtual farm tours to showcase the farms and suppliers behind their menus, while providing customers with a more immersive and educational dining experience.
Industry Implications
1. Restaurant Industry - Restaurants can leverage origin story campaigns and celebrate local ingredients to differentiate themselves and create a deeper connection with customers.
2. Agriculture Industry - Local farms and food suppliers can benefit from increased exposure and promotion through partnerships with restaurants and origin story campaigns.
3. Tourism Industry - Restaurants can incorporate virtual farm tours and educational experiences into their offerings, attracting customers who may be interested in learning more about local ingredients and food production methods.