The Oreo Twists sandwich cookies come as the brand's largest launch in three years to provide consumers with a new way to enjoy the flavor of the iconic cookie.
The cookies feature the recognizable chocolate wafers, but are filled with two flavors of creme to give them a familiar taste with an update. The cookies will come in Vanilla & Raspberry and Vanilla & Caramel flavors when they formally launch onto the market in July in the UK. The cookies are hoped to tap into the popularity of both raspberry and caramel-flavored treats.
Brand Manager for Oreo UK at Mondelēz International Katya Savelieva commented on the new Oreo Twists sandwich cookies saying, "We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling."
Dual-Flavor Snack Cookies
Oreo Twists are Arriving in the UK in Two Flavor Options
Trend Themes
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Industry Implications
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