Beyond being convenient, it's become the norm for many businesses to offer the option for consumers to order and pay ahead in the midst of a global pandemic. 7-Eleven is now introducing this option for customers who use its 7NOW delivery app, which can help to reduce the time that needs to be spent in-store.
At participating 7-Eleven stores, consumers are able to walk in, bypass the line and get their order at a set time as determined within the app. With this new way to pick up convenience store goods, consumers will benefit from being able to grab everything from groceries and household items to favorites like Slurpee and Big Gulp drinks. Within the app, users will be able to see as their order is picked, packed and ready for pickup.
Order-Ahead Convenience Stores
7-Eleven Now Lets Shoppers Order & Pay Ahead of Time via 7NOW
Trend Themes
1. Order-ahead Convenience - Convenience stores and other retail establishments can introduce order-ahead options to reduce in-store wait times and improve customer satisfaction.
2. Retail Delivery Apps - Retailers can create or expand delivery apps to offer customers a contactless way to order and pay for products from the safety of their homes.
3. Real-time Order Tracking - Integrating real-time order tracking into delivery apps can improve customer experience and create opportunities for retailers to offer more personalized products and services.
Industry Implications
1. Convenience Store - Order-ahead options and delivery apps can help convenience stores differentiate themselves from competitors and improve customer retention.
2. Retail - Retail establishments, both big and small, can benefit from implementing order-ahead options and developing retail delivery apps to adapt to changing consumer behaviors and preferences during and after the pandemic.
3. Food and Beverage - Restaurants and other food and beverage establishments can utilize order-ahead options and delivery apps to create more convenient and contactless ways for customers to order and pay for their meals, while also expanding their reach beyond their physical locations.