The Orbit White print ad illustrated by Yinon Zinger is a clever depiction of coffee’s yellowing affects on people’s teeth and smiles.
The illustration is of a walking male whose smile is faded with a coffee cup illustration. At the right side of the illustration is a statement that reads "Don’t take your coffee stains everywhere you go."
Orbit white is promising its users a solution for this annoying occurrence. It tells the viewer to "Eat. Drink. Chew. After each cup of coffee." Gitam BBDO, an advertising agency in Tel Aviv, Israel is the mastermind for the advertising campaign.
It is a cute thought with a single, logical persuasive aim. The illustration is well created and the message is well transmitted.
Coffee-Transmuting Gum Ads
Orbit White is Promising Snow White Teeth to Coffee Consumers
Trend Themes
1. Teeth-whitening Gum Products - The success of the Orbit White coffee-stain removing gum ads shows a market opportunity for teeth-whitening gum products.
2. Visual Advertising for Oral Hygiene Products - Orbit White's successful coffee cup illustration ad creates an opportunity for other oral hygiene product companies to leverage creative and visual advertising strategies.
3. Coffee Stain Removal Products - The Orbit White coffee-stain removing gum ads highlight a market need for effective and convenient coffee stain removal products.
Industry Implications
1. Oral Hygiene Products - The success of Orbit White's gum ads suggests an opportunity for other oral hygiene product companies to develop innovative and effective solutions for common dental problems.
2. Advertising and Marketing - Orbit White's creative and successful ad campaign is a prime example for advertising and marketing agencies to develop unique and memorable campaigns for their clients.
3. Coffee Products - The Orbit White coffee-stain removing gum ads highlight the need for convenient and effective coffee stain removal products, presenting an opportunity for coffee product companies to develop and offer such products.