Ohio's famous Great Lakes Brewing Company is known for its delicious seasonal offerings, with the cranberry orange wheat that it recently launched being a perfect example of using seasonal ingredients in order to provide a delicious drinking experience.
The Cran Orange Wheat beer is a tasty ale that comes in at 5.5 percent alcohol by volume and is available in six-packs of 12-ounce cans. The brew's ingredients include orange juice and cranberry juice concentrates, while the malts used are wheat malt, honey malt and 2-row base varieties.
Hop content is provided by hops of the Mt. Hood breed, with the end result being a beer that is wonderfully festive and accessible given its IBU (International Bitterness Unit) rating of 17.
Cranberry Orange Wheat Beers
This Beer is Infused With Orange & Cranberry Juice Concentrate
Trend Themes
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Seasonal Flavored Beers — The popularity of Great Lakes Brewing Company's Cranberry Orange Wheat beer demonstrates the demand for seasonal flavored beers infused with unique ingredients.
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Creative Ingredient Combinations — Breweries like Great Lakes Brewing Company are exploring the use of unconventional ingredients such as orange and cranberry juice concentrates to create unique beer flavors.
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Accessible Craft Beers — Craft breweries are expanding their offerings with flavorful, yet approachable beers like Great Lakes Brewing Company's Cranberry Orange Wheat, catering to a wider consumer base.
Industry Implications
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Craft Beer Industry — Craft beer breweries have the opportunity to capitalize on the growing trend of seasonal flavored beers and innovative ingredient combinations.
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Beverage Manufacturing Industry — The beverage manufacturing industry can explore new product development by infusing traditional beer recipes with unconventional ingredients for unique flavor profiles.
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Alcohol Retail Industry — Alcohol retailers can cater to consumer demand for accessible craft beers by stocking up on seasonal flavored options like Great Lakes Brewing Company's Cranberry Orange Wheat beer.