Onia is an brand of swimwear for men that recently unveiled a line of casual beach shoes made from the same fabrics as its swimsuits. Going by the name the Montrose Shoe, this range of footwear blends together the comfort of a flip-flop with the protection provided from a sneaker, and is able to get wet without causing damage to the shoe itself due to the fact that it is made up of fast-drying cotton and nylon blends that can also be found in the company’s swimwear line.
So you can walk on the beach without having to get your feet all muddy, but not have to worry about having soaked shoes when you migrate towards the boardwalk. The shoes are also stylish and reasonably priced at only $80.00 a pair, making them the perfect pair of casual kicks for packing along on that summer holiday or day trip to the shore. They come in moss green, khaki and black, feature rubber soles and have antique nickel eyelets around the shoelace holes that may remind you of ones seen on the pockets of bathing suits. So get ready to make a splash at the resort this year with the Montrose Shoe form Onia.
Swimsuit Sneaker Hybrids
The Montrose Shoe from Onia is Made with Fast-Drying Cotton
Trend Themes
1. Swimwear-shoe Hybrids - As demonstrated by Onia's Montrose Shoe, there is a growing trend of combining swimwear materials and design with casual footwear, presenting an opportunity for companies to create unique and functional products.
2. Fast-drying Fabrics - Onia's Montrose Shoe uses fast-drying cotton and nylon blends, suggesting a trend towards incorporating quick-drying materials in both fashion and activewear, presenting an opportunity to develop versatile and functional products.
3. Versatile Beachwear - The Montrose Shoe is designed to walk on the beach, have fun on boardwalks, and remain stylish, indicating a trend towards creating multi-functional and stylish beachwear, presenting an opportunity for fashion companies to create innovative designs.
Industry Implications
1. Swimwear Industry - The launch of Onia's Montrose Shoe demonstrates an opportunity for swimwear companies to expand their product lines and offer complementary items to their target audience.
2. Athletic Footwear Industry - The incorporation of fast-drying fabric in the Montrose Shoe suggests a potential innovation opportunity for the athletic footwear industry to develop functional and versatile products for outdoor activities.
3. Fashion Industry - The trend towards versatile, multi-functional beachwear and incorporation of swimwear materials in casual footwear presents an opportunity for fashion designers to create unique and stylish products that cater to specific consumer needs.