Card and plastic is a common combination when it comes to product wrappers, so it's unusual and welcome to see something like One Percent shoes packaging. The long boxes designed to hold higher-end sneakers are composed of one half wood while the other is a thick recyclable cardboard.
The two pieces fit together at and angled connection to create visual intrigue and to establish a memorable experience of opening the carton. A thick and colorful acrylic band hugs the middle where they merge, keeping the container closed tightly.
Eight people, including Ryan Romanes, worked on One Percent shoes packaging. Each stage of the manufacturing process was left to a specialist, be he an expert in carpentry, engraving, wood routing, card folding or branding. The goal was to carefully craft a box that would appeal to an upscale consumer; the 1% percent.
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
Trend Themes
1. Sustainable Packaging - Opportunity for disruptive innovation in creating packaging solutions that combine recyclable materials such as wood and cardboard.
2. Interactive Unboxing Experience - Opportunity to create memorable and visually intriguing packaging designs that enhance the consumer's unboxing experience.
3. Specialized Manufacturing Collaboration - Opportunity to leverage a team of specialists to create unique and high-quality product packaging for upscale consumers.
Industry Implications
1. Footwear - Opportunity for footwear brands to differentiate themselves and appeal to upscale consumers through unique packaging designs.
2. Packaging - Opportunity for packaging manufacturers to develop sustainable and visually engaging packaging solutions for various industries.
3. Luxury Goods - Opportunity for luxury brands to enhance their product offerings by incorporating high-quality and visually appealing packaging designs.