Forcing you to choose between beer and your cellphone, the Offline Glass can only stand straight if you put your phone down. The devious beer glass topples over and spills your golden beer onto the cold, hard floor should you choose to use your phone. As a result, bar-goers are forced to ignore social media and interact with their friends or risk losing beer.
The Offline Glass itself works by being unable to stand by itself. A slot was carved out of the bottom of the cup so that it topples without support. The slot is conveniently the size of your smartphone so that you're forced to place your phone down.
The sadistic scheme was masterminded by ad agency Fischer & Friends for the Salve Jorge Bar. The agency noticed that phones take away from the drinking experience so they decided to force people to stop.
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
Trend Themes
1. Digital Detox Bars - Creating bars and restaurants where customers are encouraged to disconnect from their devices to maximize the experience.
2. Anti-tech Products - Designing products that promote better tech-life balance and discourage excessive use of devices.
3. Innovative Drinkware - Developing new drinkware that incorporates technology to enhance the user experience and promote healthy habits.
Industry Implications
1. Food and Beverage - Opportunity to create new bars and restaurants that provide customers with an immersive experience, free from digital distractions.
2. Technology - Opportunity to create anti-addiction products to help people balance their use of technology and stay present in the moment.
3. Retail and Merchandising - Opportunity to produce new types of drinkware with innovative features that promote healthier and more mindful drinking habits.