This odd commercial is setting a shift in the advertising world, known as oddvertising, which is about making ads as strange and unpredictable as possible.
The Canadian snack maker Krispy Kernels set the scene for its new ad, ‘Meditation.’ In a studio with four young adults, during a moment of zen and peacefulness, one is enjoying a Krispy Kernel snack. The sound of the crunch prompts a fellow friend to ask for some through telepathy, which ends in unexpected results.
This is part of a motive to make commercials as odd a possible while also being memorable. This type of marketing is seen in other bigger brands such as Skittles and Fruit by the Foot ads. It's popular with younger generations because it is unusual, which prompts delight and examination in finding out more about the brand.
Memorably Unusual Snack Ads
This Odd Commercial for Krispy Kernels is Quirky and Distinctive
Trend Themes
1. Oddvertising - This trend of making ads as strange and unpredictable as possible provides an opportunity for brands to stand out and be memorable in the advertising world.
2. Quirky Commercials - Creating quirky and distinctive commercials, like the Krispy Kernels ad, is a trend that captivates younger generations and prompts curiosity about the brand.
3. Unusual Marketing - Unconventional marketing strategies, such as the use of odd ads, can attract attention and engage consumers in a unique way.
Industry Implications
1. Snack Industry - The snack industry can take advantage of oddvertising by creating strange and memorable ads that appeal to younger generations and generate curiosity about their products.
2. Advertising Industry - The advertising industry can adapt to the trend of oddvertising by developing creative and unconventional campaigns that break traditional norms and captivate audiences.
3. Food and Beverage Industry - Food and beverage companies can explore unusual marketing strategies, like quirky commercials, to differentiate themselves and build brand recognition among consumers.