Havas London x Sharp's Brewery collaborated to create Ocean Vinyl along with Mercury Prize-nominated musician Nick Mulvey, introducing a first for the music industry—a playable record made with recycled plastic. The song itself, In the Anthropocene, was inspired by the Atlantic Ocean and proceeds go towards supporting the marine conservation charity Surfers Against Sewage.
As the vinyl record is crafted from collected plastic, it boasts a multi-colored aesthetic that reflects the waste that often ends up littering beaches and threatening ocean life. The record transforms plastic pollution into a positive product that powerfully raises awareness about the need to change the way products are consumed and handled at the end of their life to better support all aspects of the environment.
The track can be streamed on digital platforms and purchased online as a limited-edition piece.
Plastic Pollution Records
Ocean Vinyl by Havas London & Sharp's Brewery is Made with Plastic
Trend Themes
1. Recycled Vinyl - The creation of playable records made from recycled plastic presents an opportunity for the music industry to adopt sustainable practices and reduce plastic waste.
2. Environmental Awareness - Using multi-colored vinyl records made from collected plastic raises awareness about plastic pollution and encourages consumers to reconsider their consumption habits and support environmentally-friendly products.
3. Collaborative Innovation - The collaboration between advertising agency Havas London, Sharp's Brewery, and musician Nick Mulvey demonstrates the potential for cross-industry partnerships to drive innovation in sustainability and environmental conservation.
Industry Implications
1. Music - The music industry can explore the production and distribution of vinyl records made from recycled plastic, offering a more sustainable alternative to traditional vinyl production methods.
2. Waste Management - The waste management industry can explore strategies to collect and process discarded plastic to be repurposed into products like playable records, contributing to a circular economy and minimizing plastic pollution.
3. Advertising - The advertising industry can work with brands and organizations to raise awareness about environmental issues through creative campaigns and collaborations, driving positive change and consumer behavior.