The Ocean Trading Company is a Russian seafood brand boasting sophisticated packaging that emphasizes the product's wild origins. High quality images of swimming fish appear on the front of the packages, which are constructed from plastic and paper materials.
The branding and packaging concept for the Ocean Trading Company was created by Saint Petersburg-based agency Jekyll and Hyde, who aimed to give priority to the fact that the seafood is wild and not farm-raised. The decision to feature such a prominent logo was based on the fact that they wanted it to reflect the the images of the ocean one imagines as soon as they read the word. The logo is observable from a distance, making it instantly recognizable on store shelves.
Ocean-Inspired Seafood Branding
The Packaging for Ocean Seafood is Vivid and Fluid
Trend Themes
1. Sustainable Packaging - Opportunity for creating innovative packaging solutions that promote the sustainable and eco-friendly aspects of products.
2. Product Origins - Opportunity to emphasize the origins of products and differentiate them from others in the market.
3. Visual Branding - Opportunity to use visual elements and imagery to create a strong brand identity and attract consumer attention.
Industry Implications
1. Seafood - Disruptive innovation opportunities in seafood industry through unique packaging and branding that highlight the quality and origins of the products.
2. Packaging - Disruptive innovation opportunities in packaging industry through the development of sustainable and visually appealing packaging designs.
3. Advertising & Marketing - Disruptive innovation opportunities in advertising and marketing industry by leveraging visual branding and storytelling to create compelling consumer experiences.