Marketed as the "world's first climate adaptable sneaker system," the OB/VS ADPT is designed to be worn at home, in the snow and cold, or on a hot dusty summer hike. Designed by OB/VS or Obvious Footwear, this new shoe company features a team of designers and athletic footwear experts. All of this expertise was used in designing the OB/VS ADPT which utilizes merino wool and hydrophobic nanomaterials.
The merino wool is used to construct the liner of the OB/VS ADPT and is used primarily for warmth and comfort, essentially creating a compression sock shoe. The outside of the sneaker features the hydrophobic nanomaterials ensuring the shoe is waterproof and highly breathable. The midsole features and angular shape and is made of a proprietary air cooling and self-draining material.
21st Century Shoe Designs
The OB/VS ADPT is Designed for Any and All Seasons
Trend Themes
1. Climate-adaptable Footwear - Opportunity for companies to design innovative footwear that can be worn in any weather condition.
2. Utilization of Nanomaterials - Opportunity for companies to use hydrophobic nanomaterials to create waterproof and breathable footwear.
3. Incorporation of Merino Wool - Opportunity for companies to integrate merino wool into footwear for warmth and comfort.
Industry Implications
1. Athletic Footwear - Athletic footwear manufacturers can incorporate the use of climate-adaptable materials and technologies in their products to provide consumers with versatile and comfortable footwear.
2. Outdoor Footwear - Outdoor footwear companies can incorporate the use of waterproof and breathable materials like hydrophobic nanomaterials to create footwear that is suitable for all types of weather conditions.
3. Fashion Footwear - Fashion footwear companies can incorporate the use of merino wool to create stylish and comfortable footwear for everyday wear, while the use of hydrophobic nanomaterials can create stylish yet practical footwear that is resistant to various weather conditions.