Seven Sundays Red Velvet Oat Protein Cereal is arriving at Target in the US as a taste and nutrition-led breakfast product that's expected to be a hit amongst kids and adults alike. The product is an exclusive new addition to the brand at Target and is being placed in the spotlight of the retailer's Ditch the Dye campaign that's seeing the brand remove synthetic dyes from its food and beverage options. The cereal features five-grams of protein per serving with three-grams of fiber and features beet root powder for its vibrant red hue.
Seven Sundays Red Velvet Oat Protein Cereal is also made with upcycled oats sourced from oat milk production lines, which feature triple the protein and double the fiber of whole oats.
Free-From Cake-Flavored Cereals
Seven Sundays Red Velvet Oat Protein Cereal is Synthetic Dye-Free
Trend Themes
-
Dye-free Indulgence — Synthetic dye-free versions of dessert-inspired staples create room for nostalgic flavors that align with growing parental and retailer scrutiny of artificial additives.
-
Upcycled Breakfast Nutrition — Oat byproducts from alternative dairy production are becoming value-added cereal ingredients with higher protein and fiber credentials than conventional grain inputs.
-
Protein-forward Kids Cereal — Better-for-you cereals that combine playful flavors with measurable protein and fiber benefits blur the line between family treats and functional breakfast products.
Industry Implications
-
Breakfast Foods — The cereal aisle is shifting toward products that pair indulgent taste cues with cleaner labels, functional nutrition, and sustainability-linked ingredient sourcing.
-
Food Retail — Retailer-led ingredient standards and exclusive product launches are reshaping shelf differentiation around health-conscious formulations and transparent merchandising campaigns.
-
Sustainable Ingredients — Upcycled grain streams from oat milk manufacturing represent a scalable ingredient market for brands seeking nutrition density, waste reduction, and supply chain storytelling.