Burger King returns with another great marketing tactic that finds McDonalds on the other end -- featuring the new 'Not Big Menu.' Following McDonald's lost an infringement battle against Ireland's Superman's fast food chain when it tried to claim that it breached their trademark of the Big Mac. The 'EU Intellectual Property Office' determined that McDonalds had lost its trademark to "Big Mac" due to lack of proof. Burger King took this as an opportunity to rename some of its menu items to mock the matter.
Some of the menu items include 'The Anything but a Big Mac,' 'Big Mac-Mac but Flame Grilled Of Course,' 'Burger Big Mac Wished It Was,' 'Like a Big Mac, But Actually Big,' and 'Kind of Like a Big Mac, But Juicer and Tastier.' This stunt is exclusive to Sweden only.
Mocking Burger Campaigns
Burger King Mocks McDonalds with The Not Big Macs Menu Feature
Trend Themes
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3. Humor-based Marketing - Disruptive innovation opportunity: Brands can use humor as a strategic tool to engage with their target audience and differentiate themselves from competitors.
Industry Implications
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