This fan video of Not a Bad Thing by Justin Timberlake was put together after a campaign that ran throughout May this year that asked people to submit their love stories via Instagram, using the #NotABadLoveStory tag. All types of love are represented in the video, showing a broad spectrum of long-term relationships, friendships, married couples, familial love and self-love. For most of it, the video takes the form of a collage featuring photos of people on Instagram, as well as a few of their thoughts on love.
January 2013 marked the first time Timberlake has released new music since 2006 and with interactive online social campaigns like this one, it's evident why he's been so successful with his musical comeback.
Fond Fan Collage Videos
Not a Bad Thing by Justin Timberlake Features Fan Love Stories
Trend Themes
1. Interactive Fan-collage Videos - Opportunity for music artists to engage fans and showcase their own personal brand through social media campaigns.
2. Crowdsourced Storytelling - Potential for companies to incorporate user-generated content to create emotional and authentic brand messages, while also engaging with a wider audience.
3. Social Media-based Marketing Campaigns - Advantageous tool for companies to connect with their audience, increase brand awareness, and boost engagement.
Industry Implications
1. Music Industry - Opportunity for artists to build their fan base through social media campaigns and to showcase their brand.
2. Advertising Industry - Potential for advertisers to incorporate user-generated content to generate emotional connections with audiences and create authentic brand messages.
3. Social Media Industry - Advantageous for social media platforms to offer tools and features that enable innovative marketing campaigns and user-generated content collaborations.