North American Obesity

The Skinny on Canadians

As a follow up to our feature on the fattest US states, this map covers all of North America, highlighting the fattest Canadian provinces and territories in 2008 as well.

When you picture the stereotypical Canadian, the image that comes to mind probably isn't of someone obese. Perhaps it's a skinny lumberjack with a beer gut who says eh a lot. However, if you factor in the fact that Canada is known for maple syrup, beer, Tim Horton's donuts and Canadian bacon, and, er, grass, it would make sense that Canadians struggle with the obesity epidemic just as much as their southern neighbors.

But they don't.

If Canada is included in the obesity statistics, the top six skinniest places on the continent are ALL in Canada. Maybe it's all that hockey they play, eh? Or maybe it's from shivering all winter...

At any rate, the thinnest provinces, leading with the leanest of them all are British Columbia, Quebec, Ontario, Alberta, and Manitoba and the Yukon tie for fifth. By the way, a 2007 report said BC also has the lowest percentage of smokers.

Earlier this month, Trend Hunter was taken offline when we featured a map highlighting the most obese states in the United States. Since we know there are that many people fascinated by obesity statistics, we thought this update was appropriate. In case you missed the US feature, you can check it out below.


Trend Themes
1. North American Obesity - The obesity epidemic affects both Canadian and American populations, creating opportunities for innovation in healthcare, fitness, and nutrition industries.
2. Lean Canadian Provinces - Canadian provinces like British Columbia, Quebec, Ontario, Alberta, and Manitoba offer potential innovation opportunities in health and wellness for creating healthy food options and active lifestyles.
3. Winter Wellness - Idea opportunities in winter wellness brands could include gear and apparel companies focused on outdoor activities and sports, along with winter nutrition and fitness plans and programs.
Industry Implications
1. Healthcare - The healthcare industry offers opportunities to develop innovative solutions to address the obesity epidemic in both Canada and the United States.
2. Fitness - Innovation opportunities in the fitness industry lie in creating new and improved products and technologies that promote active lifestyles and weight loss.
3. Nutrition - The nutrition industry could benefit from creating healthy and affordable food options for North Americans who struggle with obesity and related health issues.

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