MØS is a new Nordic restaurant in Moscow that pays tribute to the all-natural and experimental nature of Scandinavian cuisine. Designed by Backbone Branding, the new brand identity is a stylized marriage of minimalist simplicity and artisan food branding.
Additionally, the space is outfitted with light, cozy furniture and boasts an impressive menu stacked with healthy items made from fresh, wholesome foods. Included in the visual designs for MØS are a variety of marketing materials, branded tissue paper for the wrapping of the restaurant's wine selection and sleek glass milk bottles featuring an embossed imprint of the new logo.
Backbone Branding is a creative agency based in Yerevan, Armenia that specializes in creating dynamic visual identities for brand's, particularly food and beverage.
Nordic Restaurant Identities
MØS is a New Nordic-Inspired Restaurant Located in Moscow
Trend Themes
1. New Nordic Cuisine - Incorporate natural, wholesome ingredients and experimental techniques in restaurant menus for a unique and healthy dining experience.
2. Minimalist Artisan Branding - Create stylish and simple branding designs for restaurants that capture their artisanal qualities.
3. Wholesome Ingredient Focused Dining - Highlight wholesome, fresh ingredients and their health benefits in restaurant menus for a more health-conscious dining experience.
Industry Implications
1. Restaurant Industry - Incorporate healthier, sustainable food practices and minimalist branding designs for an innovative and unique dining experience.
2. Creative Agency Industry - Design eye-catching and simple branding designs, particularly for food and beverage brands, that capture the essence of the company's offerings.
3. Hospitality Industry - Introduce wholesome and sustainable dining options in hotel restaurants for a healthy, indulgent and unique dining experience.