Increased pressure from consumers for transparency when it comes to the products they purchase and the foods they choose has led to the announcement of the new Dannon Non-GMO Project Verified Yogurts. The yogurts are set to launch in the US market and consists of the Whole Milk Yogurts, Plain Quarts and the Danimals Smoothies to satisfy preferences for natural food alternatives.
As niche health products continue to garner a larger market share, larger brands are taking notice and responding more to the preferences of health-focused consumers. This is evident with the new Dannon Non-GMO Project Verified Yogurts, which are set to start retailing soon and come as part of the Dannon Pledge that is positioned to help ensure the preferences of consumers are met.
Transparent Dairy Product Releases
Dannon Has Introduced Non-GMO Project Verified Yogurts
Trend Themes
1. Transparency in Dairy Products - As consumers demand greater food transparency, there is an opportunity for companies to create more transparent dairy product lines.
2. Natural Food Alternatives - The rise in popularity of natural food alternatives presents an opportunity for companies to create new product lines, like Dannon's Non-GMO Verified Yogurts.
3. Health-focused Consumer Products - Larger brands are responding to preferences for health-focused consumer products, creating opportunities for new product lines like Dannon's Whole Milk Yogurts and Danimals Smoothies.
Industry Implications
1. Dairy Industry - The Dairy Industry can benefit from the trend towards greater transparency, by promoting Non-GMO and natural dairy products.
2. Food Industry - The Food Industry can create new product lines offering Non-GMO and natural food alternatives to meet health-conscious consumers' preferences.
3. Consumer Goods Industry - The Consumer Goods Industry can create products catering to health-focused consumers who increasingly seek transparency in all aspects of their purchasing decisions.