Nola was developed as a new brand by Diego and Blow Creative, launched as a line of vodka spritzer drinks that would appeal specifically to women, giving wine a run for its money. The ready-to-serve drinks come in both canned and bottled varieties, including fruity mixes of Raspberry & Elderflower and Watermelon & Strawberry flavors.
Packaged in tall, slender bottles, Nola spritzers have a distinctive wine-like look to them, which was intentional to show how comparable the light, fruity drinks are to wine. However, the Nola vodka spritzers actually have about 35% fewer calories than a glass of Pinot Grigio, as well as less alcohol by volume, making the drinks highly appealing for social gatherings and casual get-togethers on weeknights.
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
Trend Themes
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Pre-mixed Alcoholic Beverages — Opportunity for innovative brands to create ready-to-serve alcoholic drinks that cater to specific consumer preferences.
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Health-conscious Alcoholic Drinks — Potential for developing low-calorie and lower-alcohol alternatives to traditional alcoholic beverages.
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Convenient Packaging for Alcohol — Demand for alcoholic beverages packaged in convenient formats, such as cans and tall, slender bottles.
Industry Implications
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Alcoholic Beverage Manufacturers — Opportunity for established alcohol companies to create pre-mixed spritzers and other innovative ready-to-serve drinks.
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Beverage Packaging — Potential for beverage packaging companies to design and produce convenient packaging formats tailored for alcoholic drinks.
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Health Food and Beverage — Demand for health-conscious alcoholic drinks opens avenues for health food and beverage companies to develop and distribute low-calorie and lower-alcohol options.