Berry Bros. & Rudd debuted a new bottle design for its iconic, award-winning 'No. 3 London Dry Gin.' The new bottle features a clear design with a hexagonal shape. Each side of the hexagonal bottle represents one of the six main ingredients in the No. 3 London Dry Gin. These are grapefruit peel, cardamon seeds, sweet orange peel, juniper berries, coriander seeds, and angelica root.
Aside from its six-sided design, the new No. 3 London Dry Gin bottle features the emblematic key. This key represents Berry Bros. & Rudd's home on St James Street, and also the fact that the gin inside the bottle is a treasure of the highest quality. To date, the No. 3 London Dry Gin is the only gin to win world's best gin four times.
Iconic Gin Bottle Redesigns
Berry Bros & Rudd. Launched a New Bottle Design for its No. 3 Gin
Trend Themes
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Iconic Gin Bottle Redesigns — Gin bottle redesigns creates an opportunity for differentiation and market expansion.
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Clear Bottle Design — Clear bottle design with hexagonal shapes is a trend in upscale gin packaging.
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Emblematic Representation — Using emblematic representation on gin packaging can increase brand loyalty.
Industry Implications
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Alcohol Industry — Gin makers can use the bottle redesign trend to innovate and rejuvenate the aging market.
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Packaging Industry — Hexagonal clear bottle designs can offer new alternatives in upscale product packaging.
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Creative Industry — Gin bottle designers can leverage iconic, emblematic designs as a way to offer differentiation in a competitive market.