Patriotic World Cup Kits

Nike's World Cup Kit For France Is Designed To Express Patriotism

Nike's World Cup Kit for France's national team surrounds the nation's patriotic colors of red, white and blue. The FIFA World Cup takes place this year and the French team's new kit is crafted from a contemporary approach on the tri-tonal flag. The collection is comprised of two parts -- a home kit and an away kit. There is also a series of pre-match apparel such as three track jackets, and a warm up shirt, which all boast the colors of the national flag. Both the home and away kits have the same red, white, and blue tape detail on the back of the neck.

The shirts continue its patriotism with internal badges that read "Nos Differences Nous Unisset," which directly translates to "Our Difference Unite Us." The quote is placed inside a hexagon, which is the geometric shape of the nation, honoring the cultural blend of the French and its diverse fans.

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