NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. Nike will be showcasing its new innovations and types of items that the brand works on in a lab environment, with the goal of revealing some of the processes that the company goes through when coming up with new ideas.
The company will put on display a number of different items, with stores all over the world including locations in London and Hong Kong to name a few. For those who are avid followers of the sports brand, these clients will love the interactive nature of these stores, and the ability to interact with the designs. Photo Credits: designboom, nikeinc
Boundary-Blending Retail Stores
NIKElab Merges the Online World with the Physical Realm
Trend Themes
1. Boundary-blending Retail Stores - Opportunity to merge digital and physical retail spaces to create a unique and interactive shopping experience.
2. Interactive Store Experiences - Opportunity to engage customers through interactive displays and designs in retail stores.
3. Innovative Retail Showrooms - Opportunity to showcase brand innovations and design processes in physical retail spaces.
Industry Implications
1. Sporting Goods - Opportunity for sporting goods brands to create boundary-blending retail stores.
2. Fashion - Opportunity for fashion brands to incorporate interactive experiences in their retail stores.
3. Technology - Opportunity for technology companies to provide innovative retail solutions for brands looking to merge digital and physical retail spaces.