This night photography series by Sharon Blance highlights Hong Kong's vibrant neon signs. Based in Canada, the artist captures the essence of the city's illuminated streets while capturing a unique sense of character in each of her images.
This series of night photography shots is currently on display in Melbourne, Australia and is a celebration of bright colors and urban imagery. Home to 7 million people, Hong Kong is depicted as a city that buzzes as much in the dark as it does during daytime. The urban center's most unique storefronts and illuminated ads are showcased in this series -- featuring a mix of both subtle and bold lighting examples.
Juxtaposing colorful neon signage with dark backdrops, this image series is reflective of Hong Kong's booming energy.
Neon Night Photography
Hong Kong's Neon Signs are Spotlighted in Sharon Blance's Latest Series
Trend Themes
1. Neon Sign Revival - The Hong Kong neon sign revival presents opportunities to preserve and modernize iconic storefronts through the development of LED alternatives.
2. Dark Mode Branding - With night-time culture becoming increasingly common in urban centers, opportunities arise for branding and advertisement campaigns that emphasize bold lighting examples against dark backdrops.
3. Urban Energy Art - The niche genre of neon night photography and related art forms can experience growth opportunities in urban centers with developing night-time cultures.
Industry Implications
1. Urban Design and Architecture - Opportunities arise in urban design and architecture to rejuvenate iconic storefronts with energy-efficient LED alternatives that preserve aesthetic value.
2. Marketing and Advertising - Creative opportunities arise for branding and advertising campaigns that leverage distinctive and bold neon sign displays in urban areas known for night-time energy.
3. Art and Photography - Growth opportunities exist in neon night photography and related art forms, providing unique urban energy and cultural perspectives.