Nike and Nigerian football have a long history of working with one another and the latest work features the Air Max 95 sneaker done in a Nigeria theme. The colorway celebrates the country and decorates the shoe with green as the main foundation throughout.
There are hues of black, white, as well as Sub Lime and Pine Green detailed further with tonal patterning in the form of zig zags. This element can be found throughout the upper and the knitted graphic by the eyestays as well as the Air unit found on the outsole. The rest of the sneaker boasts a snakeskin texture that shows itself through the waves of the upper before black adorns the tongue.
Nigeria Honoring Sneaker Colorways
Nike's Air Max 95 Arrives in a Vibrant Nigeria Theme
Trend Themes
1. Sneaker Nationalism - As consumers continue to prioritize social and cultural relevance in their purchases, more brands can look to incorporate national and cultural themes in their product designs.
2. Patterned Textures - The use of bold patterns and textures like zig zags and snakeskin can add depth and interest to apparel and footwear designs.
3. Collaborative Marketing - Partnering with athletes, celebrities and other influential figures can create buzz and hype around new product launches.
Industry Implications
1. Footwear - Innovating with culturally relevant design elements and patterns can help footwear brands create unique, sought-after products in a highly competitive industry.
2. Athletic Apparel - Collaborating with high-profile athletes can bring visibility and credibility to athletic apparel brands and help them stand out in a crowded market.
3. Marketing and Branding - Exploring new, creative marketing strategies such as partnerships and collaborations can help businesses differentiate their brand and reach new audiences.