The cultures of basketball and the street have gone together since the early 70s at least, and Brooklyn-based artist Kaws' new murals for Nike's 'New York Made' project continues the entanglement of those two cultural entities. The two murals cover side-by-side courts off of Stanton Street in Manhattan.
Nike's New York Made project is a series of art and culture installations designed to highlight the brand's deep roots in the city. As such, a graffiti mural on basketball courts is an appropriate homage. Street ball in New York is the stuff of legends, with some of the greatest basketball players of all time having played on the courts throughout Brooklyn and Manhattan in their youths.
Branded Basketball Court Graffiti
Artist Kaws' Murals Cover Two Courts for Nike's 'New York Made'
Trend Themes
1. Branded Basketball Court Graffiti - The integration of branded graffiti murals on basketball courts creates a unique and visually captivating way for brands to connect with urban audiences.
2. Art and Culture Installations - Art and culture installations that highlight a brand's heritage and connection to a specific city provide a creative platform for storytelling and brand engagement.
3. Street Ball Legends - Highlighting the legendary status of street ball in New York creates opportunities for brands to tap into the cultural influence and nostalgia associated with these iconic basketball courts.
Industry Implications
1. Sports Apparel - Sports apparel brands can leverage branded basketball court graffiti to create buzz and connect with the urban streetwear culture.
2. Art and Design - Art and design industries can collaborate with brands to create customized graffiti murals that showcase the intersection of urban culture and brand identity.
3. Tourism and Hospitality - Tourism and hospitality industries can incorporate branded basketball court graffiti as a unique attraction, offering visitors an immersive experience and connection to the local culture.