Sometimes it can be hard to make ends meet, and the New York Lottery 'Pay Me' campaign seems to completely understand this constant dilemma.
Lotto advertisements usually aren't the most artistic creations, but this one from DDB in New York features some amazing artwork that captures the situation perfectly while giving off a fun and carefree attitude. Each of the ads feature a different profession, like a paramedic who doubles as an ice cream truck man and a dentist who gives a tooth cleaning while also tattooing his patient's leg. The ads are accompanied by the copy "Get an extra payday without the extra job."
Humorous and definitely relatable, the New York Lottery 'Pay Me' Campaign may make you want to enter the next big draw.
Double Profession Ads
The New York Lottery 'Pay Me' Campaign Features a Tattooing Dentist
Trend Themes
1. Double Profession Ads - More companies will create ads showcasing people employed in multiple fields, appealing to customers who like to see non-traditional and relatable everyday role models.
2. Artistic Ad Campaigns - Advertising campaigns will incorporate more creative designs and storytelling to make their brands memorable and distinct.
3. Humorous Advertising Techniques - More companies, like New York Lottery, will use humor as a way to connect with audiences through relatable and funny situations.
Industry Implications
1. Lottery Industry - Lottery companies can employ more creative makers and artists to produce attention-grabbing and humorous ads to boost sales.
2. Dental Industry - Dentists can incorporate tattoo services or other services outside of the usual dental check-up to provide a new and unique experience for customers.
3. Ice Cream and Food Truck Industry - Food truck operators can use creative marketing strategies to target new audiences and attract customers even outside the food industry.