Beachwood Brewing, an independent brewery that has been delighting craft beer lovers ever since its inception back in 2011, has teamed up with Urban Roots to offer up a delicious new collaborative IPA that doesn't shy away from considerable use of hops.
The 'Steely Jam' West Coast IPA makes use of a trio of different varieties of hops that include the well-known Strata, Mosaic Cryo and Mosaic variants, which work in concert with each other to provide a hoppy and eminently recognizable flavor profile. Canadian Pilsner malt is used that lends a unique character to the beer, which comes in at 7.1 percent ABV (alcohol by volume) and 60 IBUs (International Bitterness Units).
This collaborative IPA is available in four-packs of 16-ounce cans for a price of $15.99.
Collaborative West Coast IPAs
The 'Steely Jam' IPA Was Brewed By Beachwood Brewing & Urban Roots
Trend Themes
1. Collaborative Craft Beers - The trend of craft breweries collaborating with one another to create unique and innovative beer flavors.
2. Hazy Ipas - The trend of IPAs with a hazy appearance and juicy, fruity flavors rather than the traditional hop bitterness.
3. Canned Craft Beers - The trend of craft beers being canned for convenience and portability.
Industry Implications
1. Craft Beer Industry - This trend presents opportunities for craft breweries to collaborate and innovate, creating new and unique beer experiences for consumers.
2. Packaging Industry - As more craft beers are being canned, there is a growing need for sustainable and functional packaging options that maintain the beer's quality.
3. Hospitality Industry - Collaborative brews and unique beer flavors present opportunities for bars, restaurants, and breweries to provide differentiated experiences for customers and increase sales.