For the new Stussy collection for Summer 2018, the internationally known streetwear label launched a series of colorful pieces that make use of unique garment dying techniques.
These garment dying techniques give the military-inspired styles a slightly psychedelic edge to them, with the colorways and patterns reminiscent of classic tie-dye looks, but are muted to be more modern and wearable. Included in the collection are lightweight windbreakers, flannel shirts, striped button-ups, tracksuits, bowling shirts, simple t-shirts, pullover sweaters, shorts, vibrantly colored denim jackets, and more.
The whole collection is expected to drop on May 11th. Consumers will be able to find it online, as well as at Stussy's many different chapter stores around the world.
Psychedelic Military Streetwear
A New Stussy Collection Was Dropped Just in Time for the Summer
Trend Themes
1. Psychedelic Streetwear - Explore the use of unique garment dying techniques to create colorful and psychedelic military-inspired streetwear.
2. Modern Tie-dye - Discover muted and wearable tie-dye patterns and colorways in the realm of fashion design.
3. Chapter Stores - Embrace the concept of chapter stores as a retail strategy for internationally known streetwear labels.
Industry Implications
1. Fashion Design - Incorporate unique garment dying techniques to create innovative and psychedelic streetwear collections.
2. Retail - Implement the concept of chapter stores as a strategy to enhance customer experience and increase brand presence for streetwear labels.
3. Apparel Manufacturing - Experiment with new dyeing techniques to produce modern tie-dye patterns on military-inspired garments.