The new SKYY Vodka boasts elevated packaging design and updates to its award-winning liquid, now featuring water enriched with Pacific minerals. The refreshed formula was inspired by coastal waters and it is said to alter the flavor slightly with "subtle salinity and minerality." As such, this enhancement is said to add new depth to vodka and soda cocktails. Already, the refreshed liquid has been recognized with a Gold Medal/90 Points rating from the Beverage Testing Institute.
The refreshed packaging embraces a natural blue color and elements such as ripples and ridges that remind of water, the San Francisco Bay Area and the waves of the Pacific Ocean. The refreshed packaging also includes a modernized logo.
Mineral-Enriched Vodkas
The New SKYY Vodka is Enhanced with Pacific Minerals
Trend Themes
1. Mineral-enriched Alcoholic Beverages - The trend of adding minerals to alcoholic beverages is disrupting the traditional flavors and enhancing the drinking experience.
2. Coastal-inspired Packaging Design - The trend of incorporating natural colors, ripples, and ridges into packaging design is disrupting the traditional plain packaging and creating a unique branding experience for consumers.
3. Naturally Sourced Ingredients - The trend of using naturally sourced and high-quality ingredients in alcoholic beverages is disrupting the traditional concept of alcoholic beverages being manufactured and produced artificially.
Industry Implications
1. Alcohol Industry - The alcohol industry has the opportunity to create new products that target consumers who are looking for unique drinking experiences by enhancing their alcoholic beverages with minerals and high-quality natural ingredients.
2. Packaging Industry - The packaging industry has the opportunity to redesign packaging for alcoholic beverages by incorporating coastal-inspired elements such as natural colors, ripples, and ridges, providing a unique branding experience for the consumers.
3. Natural Resource Industry - The natural resource industry has the opportunity to supply high-quality minerals to the alcohol industry for the enhancement of alcoholic beverages by promoting their natural sourcing and benefits for human consumption.