Gothic Dramatic Platform Footwear

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Vetements and New Rock Launch a New Platform Sneaker

Vetements works in collaboration with New Rock to design a new iteration of the signature Platform Sneakers for the season. It is detailed with an all-over print over the upper featuring million-dollar bills for a dramatic look. It also features a more muted colorway option of black for those who prefer a more understated look.

The duo joins forces to bring new light to the signature ankle boot. The Million Dollar colorway is vibrant in design and rests on top of a tan tonal midsole foundation and is detailed with touches of black for contrast. The black colorway is accented by silver tonal hardware as its tonal contrast -- both of these have a leather construction and branding at the heel.
Trend Themes
1. Dramatic Print Sneakers - Design bold, all-over prints on sneakers for a unique and eye-catching look.
2. Collaborative Platform Footwear - Partner with a footwear brand to create a new iteration of a classic shoe with updated design features.
3. Metallic Hardware Accents - Use metallic hardware on footwear for a subtle yet stylish touch of contrast.
Industry Implications
1. Fashion - Incorporate bold designs and collaborate with other brands to stay on-trend and relevant for consumers.
2. Footwear - Experiment with unique construction and design elements to stand out in the competitive footwear market.
3. Accessories - Incorporate metallic hardware accents on various accessories to create subtle contrast and interest.

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